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It was originally built in 2000 as the “Millennium Wheel,” though the Millennium is 20 years behind us now and it’s still slowly rotating over the river, steady as ever.
But, let’s get honest with ourselves: is the London Eye worth it?
And also, no.
Hey! Sidenote! Planning on visiting the UK or moving to the UK?
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Before you keep reading, I just wanted to make sure you know about my expert 7-day London itinerary that includes all of the iconic attractions plus off-the-beaten path activities and restaurants, as well as step-by-step walking and public transportation directions!
It can be stressful spending so much money on a London trip and not knowing if you’re fitting everything in or making the most of your time.
To help you out, I’ve taken my 10 years of London experience (starting as a visitor and then as a resident) to make sure that you have the ultimate step-by-step itinerary that will make sure you see the real London.
And, hey, if you’re not coming for exactly 7 days or already have some plans, don’t worry, as it’s editable so you can mix around the days, incorporate your own ideas, or pick and choose which days to follow.
I’ve been on the London Eye more times than I can count, though have never paid for it myself (THANK YOU study abroad programs).
So here’s the scoop.
The Absolute Must-Knows (from a Londoner)
London Eye Day or Night? The Best Time to Go on the London Eye
The best time to do the London Eye is on a clear day.
That sounds obvious, but it’s important because it’s not really worth a ride on a cloudy or rainy day unless you just particularly like riding large Ferris wheels over rivers.
In which case, KNOCK YOURSELF OUT.
On a clear day, you’ll get a unique view of London that helps make sense of how all of the bits and pieces fit together.
This is much easier to do in London in the summer as your chances of a clear day are higher.
Riding through London on the tube is one thing, but seeing just how close Big Ben is to Buckingham Palace or Trafalgar Square makes you realize that you should have gotten around London by saving your transportation money and just walked.
The London Eye at night is a completely different story.
Again, if it’s cloudy it’s not much use, but if you go up on a clear night, the twinkling lights of this beautiful city are enchanting and it can be a great thing to do in London at night.
If you’re not a local, it will be a bit more difficult to figure out where you are in relation to other landmarks, but many of the major ones are brilliantly lit up and well worth searching for.
I would still recommend a clear day as the best time to go on the London Eye, but if you’re someone who particular enjoys nighttime views or the nighttime is the only time you can do it, it will still be a great experience.
London Eye Practical Details
The London Eye experience is exactly what it looks like.
You need to buy your tickets, which is best done online before you get there as you can choose your time and just get in line.
If you haven’t thought that far ahead, there is a building right adjacent to the Eye to buy your tickets.
However, you may need to wait awhile so make sure you block out plenty of time to do this if you haven’t booked in advance.
Once you’ve got them in hand, you line up for a long time with your tickets, get ushered into a pod, and spend half an hour slowly rotating around until you’re back to where you started and you exit into the gift shop.
There is a bench inside each pod to sit down if you need to, as well as a plaque that helps you understand what you’re looking it.
As long as you go in without expectations of flashing lights or entertainment, you’re good.
London Eye Prices
The price of the London Eye is where it fails me.
It’s £36.00 per adult if you buy on the day and £32.50 per adult if you buy online ahead of time using this website.
And it’s not included on the London Pass.
If you’re just looking at it solely on cost and trying to save your money when in London, then the London Eye is definitely not worth it.
You could go to the Tower of London for less than that and have a whole day out.
For a family of four, it’s going to cost well over $100, considering the exchange rate, and I think your money is better spent elsewhere.
Even if you’re wanting a particular romantic date in London, keep in mind that you’re in a capsule with other people who may be getting in your way of taking pictures, talking loudly, or generally ruining the moment.
If you’ve got the cash to spend and want to do it, go for it!
But unless it is a spectacularly clear day, you probably won’t leave feeling like you got your money’s worth if it’s all about the pounds and pence to you.
Is the London Eye Worth it?
If you’re a frequent visitor to London, I would suggest the ‘one and done’ rule to the London Eye.
Is it worth it for a first time visitor who knows what they’re getting into on a clear day?
For most people, yes.
Is it worth it for a repeat visitor?
While I have been recently (on aforementioned clear day) and was taken in by the view, I’m also particularly bitter that sponsorship has been transferred from EDF Energy to Coca-Cola.
While the London Eye used to light up blue (saving energy and all), it now lights up bright red.
In my opinion, this ruins the scene on Southbank a little as the blue lights were calming and fit in with the other white/blue lights, while the red lights are jarring and make me feel like I’m in the middle of an action movie about to go wrong.