After sending out an e-mail to my list all about how I use Tailwind to increase my Pinterest traffic, I got loads of questions about how, exactly, I use it.
I think this is actually a major thing that all bloggers ask, because we constantly feel like if someone is doing something successfully, we need to figure out exactly how they do it so we can replicate it. I think it’s super useful to share exactly what tools I use, like I did in my post on how to use Keysearch to get more blog traffic, and I’m going to do the same for Pinterest!
That being said, while I am going to go into how I use Tailwind, make sure that you’re also taking into account how YOUR Pinterest performs and what works for your audience. It might take some testing, but it’s worth it to make sure that you’re doing what works for you and not just for someone else.
If you haven’t heard, Tailwind is the Pinterest scheduler that the vast majority of bloggers (who use scheduling tools) use. I’ve got a special code that gets you a free month’s trial, so click here to take advantage of that.
Why Tailwind is Helpful to Bloggers
There are three main ways in which Tailwind has been helpful to me, and that is:
- Scheduling feature
- Tailwind Tribes
- and Tailwind’s analytics
In this post, I’m going to talk all about the scheduling feature, and how I’ve used it to bring in more traffic and explode my Pinterest.
I started using Tailwind on March 30, 2018, and you can see what happened below in terms of my Pinterest impressions. Before this, I was pinning, but I was doing it manually when I could.
Check out this graph below, that also shows you my increase in traffic over that time. That medium-blue bar taht starts getting much bigger around April 3 is my traffic from Pinterest – proof that it translated from Pinterest analytics to real live traffic.
How I Use Tailwind’s Scheduling Feature
Above you can see what the publisher page for scheduled pins look like – the pins are listed on the left hand side in a column, showing you exactly what times each is meant to go out. I don’t pay much attention to this side, though I have used it occasionally to delete scheduled pins.
What I focus on most is the scheduler on the right hand side. This shows you, in a visual way, all of the pins that are scheduled. You can pin weeks or months in advance, and you just click the scroll button to the right to scroll down and see them all.
My Strategy for Tailwind Pinning
This strategy is made up of what is working for my blog and what I’ve researched. If you search Tailwind tips, you’re going to find lots of different strategies and suggestions. This makes sense, because our accounts are different and there’s no way one to Pinterest success. But here’s what I do, to give you an idea of some things you can try.
How many times a day do you pin/schedule?
At the moment, I don’t do manual pinning except for maybe a couple of times a week. I started with manual pinning, but I just don’t have the time to be constantly on Pinterest for so many reasons.
So I schedule all of my pins, and it’s currently set at 32 pins per day (I literally just picked a number that sounded good and seemed to fit in with what people recommended, and boom, it’s been working).
How much of your own content do you schedule versus others?
Each day I schedule about 70% of my own content, and 30% of others. There is a mixed bag of suggestions on this topic, because obviously Pinterest only works for bloggers if they’re sharing other people’s content (otherwise who would share yours?), but I think it’s important to get as much of my content out there as possible.
Where do you pin content to from Tailwind?
I schedule all pins from other people to go to one of my personal boards, and I schedule all of my pins to mostly go out to group boards (I have about 10 in total, though am looking to join more).
Practical Tips on How to Use Tailwind for Scheduling
If you haven’t tried Tailwind before, it can be slightly confusing until you know some of the top tips.
One of my best tips is to make sure you’re constantly “shuffling” your queue once you add more content. This does a random shuffle to make sure you’re alternating between your own content and others. If you just add and let it do its thing, it’s going to send things out as they were added, so it could be Your Pin – Your Pin – Your Pin – Your Pin – Your Pin – Other Pin – Other Pin – Other Pin. You want it to be mixed up.
I’ll do another post on how to use Tailwind for beginners, but make sure to take advantage of the “Board List” feature which allows you to schedule to multiple boards with one single click. This is what keeps my scheduling so fast. I name my board lists things like, “Travel group boards,” “Disney group boards,” “Walt Disney World Tip Boards,” etc.
Do I need the paid version of Tailwind?
While I think it’s great to start with the free version of Tailwind so you can experience the interface before you use it fully, I didn’t see results until after my free trial ended and I signed up properly. Pinterest is what some people call a “slow burn,” meaning that you need time to see whether your techniques work and to give your content time to get out there.
In fact, as Pinterest is a search engine and not a social media platform, you could understand why it takes longer by realizing that you wouldn’t publish a new post and then expect Google to rank it on the first page as soon as you’re done. It takes a bit of patience, but once it starts to “stick,” Pinterest can be an amazing traffic driver.