In the big confusing world that is Search Engine Optimization, I’m always looking for anything that can give me a hand and help me make sense of it all. One of the programs I am absolutely loving is Keysearch, and in this honest Keysearch review, I’m going to give you a beginner’s guide on how to use Keysearch to get more traffic.
So firstly, if you don’t understand everything there is to know about SEO, then…welcome to the club! As a blogger, I’ve got so many things to juggle that I don’t always have the time to become an expert in every single aspect of my blogging career.
Heck, I hardly have time to become an expert in any one aspect of it. But SEO is a super important aspect of getting more traffic, which is important to monetizing your blog and working with brands.
And that’s where Keysearch is here to make your life a whole lot easier.
Now, I only recommend products that actually help me and that I actually use myself. I’m not into the whole “become an affiliate of a product just to make money thing.”
If I don’t like it, I’m not recommending it, because a) what’s the point, b) it’s unethical, and c) I don’t want to mislead or let down my readers and Facebook group members who trust me.
That being said – whoa. People. Can we say ‘game changer’?
I started using Keysearch on March 12 on Girl Gone London.
Organic searches have always comprised the majority of my daily traffic. But nothing has grown that traffic every day (seriously it has increased every day since I started using Keysearch). Suffice it to say that I am a fan.
In short, Keysearch is a way of deciding which keywords to try and rank for, including your chance of beating the competition. This is vital to your SEO game, as it lays it out (relatively) clearly for you and helps you make smart choices about where to improve your posts and what new posts to write.
If you’re not sure why SEO is important, you need to be reading up on that STAT. Most of my traffic comes from Google, which allows me to keep it consistent even when I’m away or not focusing 100% on my blog. Plus it’s way easier to rely on a search engine pointing people your way than spending your whole day spamming links on Twitter, am I right?
A lot of people use the Yoast SEO plug-in (including me) and think that once the light goes green, they’re done. I have been so guilty of this. There are a few areas where Yoast falls short in terms of SEO, but the biggest one is that you can put in any old keyword and it’s just going to tell you how optimized your post is for that keyword.
So your post might get a green light for your keyword, but if no one is searching for your keyword, you’ve just wasted time.
For example, I could use “London” as my keyword in Yoast and it will happily give me a green light. But am I EVER going to rank for “London”? 100,000% NO!
I need to actually find a keyword that I can rank for that people are constantly searching for. And that’s where Keysearch comes in.
How to Use Keysearch
Searching for a Keyword
One of the main reasons for using Keysearch is for the keyword database, which tells you exactly which pages already rank in the Top 10 (or first page of Google – where you want to be!) and plenty of information about these pages.
So for instance, on the main page of Keysearch I’ve searched for “Target london,” chosen “All Locations” (you can choose which country you would like to do the search for, but I have traffic from around the world), and then “Keyword database.”
I can confirm the results I got are accurate because I do indeed rank third for this keyword when I do the search in Google incognito mode myself.
Take a look below and you’ll see the competition score (discussed later in this article), as well as a graph showing when this search is the most popular.
The most important information is below that, with a list of websites in the order they rank for this search.
So you’ve got the URL of the site, then the Page Rank and Domain Authority as the first two columns. Other important columns include “Links” (how many links does this page have?), Title (is the keyword in the title?), Description (is the keyword in the Meta Description?), and URL (is the keyword in the URL permalink?).
Why is this so helpful? Because to have a chance of “beating” the existing rankings to get your site to search higher, you’ll need a combination of
1) a higher DA than some of the existing pages
2) more quality inbound/outbound links than them
3) your keyword in the Title, Description, and URL
This can be a little bit of guesswork as no one 100% knows the mysteries behind Google (not even them, I’m sure), but if you come up against a chart with DAs through the roof (shown in red), it’s unlikely you’re going to find your way to the first page with a smaller DA.
That being said, if you take a look at the chart below, you’ll find that I do rank first for this and beat a lot of other sites. This isn’t incredibly surprising, as a lot of the other links don’t really answer the question (the third link is just to a shirt from Target with London on it). So have a look at the other links and then decide if your page answers the question better.
Remember, Google wants to give people the correct answer to their question that is recent, comprehensive, and easy-to-read. Be that person and you will be rewarded.
Figuring Out the Competition
When deciding which keywords to try and rank for in your new post (or if updating an old one), you’ll want to check out the keywords to the right hand side of the page once you do your keyword search. Not only will the one you searched come up, but so will a bunch of alternates.
Not all will be appropriate (target shooting London has nothing to do with my article on whether there’s a Target in London), but you’ll also see the search volume of multiple searchwords.
You can also see the “score” on the right hand side, which is the competition score, or how easy it might be to rank for this keyword and make your way onto the front page. It’s not a guarantee, at all, but it is super helpful. You can click “check” to figure out the competition score easily.
The goal is to find keywords with a high volume and easy competition difficulty.
Another great way of finding out the competition scores of competing keywords is using the “Quick Difficulty” function.” This allows you to search for multiple keywords at once and compare their difficulties.
So if I want to rank a post for the following keywords, there’s no way I’m ever going to rank for the keyword “target,” but I might for “target London” or “Is there a Target in London?”
Using Keysearch to Find Out What Keywords You Rank For
Part of the fun of Keysearch is finding the keywords you already rank for. Just go to the “Rank Checking” tab at the top of the page.
It will have you put in your URL, and then you have the option of adding your own keywords for them to check in, or clicking “We’ve Found Keywords” and see which ones Keysearch has found that you rank at all for.
Click “We’ve Found Keywords.”
So now there will be a list below of what I rank for, as well as a pie graph showing where my links are in the searches. I can again confirm these statistics because I know that my Target in London article drives my most traffic and I am in the Top 3 with those two keywords that I’ve mentioned previously.
You have to be careful to look at the “Volume” category when doing this exercise, as obviously it’s pointless trying to improve your ranking for a keyword with 0 searches or just a couple per month. But you may be surprised to find what keywords you’re ranking for and how close you are to the first page for some of them.
Using Keysearch to Track Your Ranking
Once you’ve started working on your SEO and using the keywords you’ve found in Keysearch, you’re going to want to track how you’re doing. In the same “rank tracking” function, it will show you the positive or negative change next to your rank (so for example, ‘animal kingdom lodge tips’ has increased 33 spaces to rank 67.
Using Keysearch to Find Backlinks
Backlinks are an important part of search engine optimization, and Keysearch makes it easy to find some of the backlinks to your site.
Go to “Link Analysis” – “Backlink checker” and you’ll see a page like this that shows backlinks, whether they are follow or no-follow, and what “anchors” are used.
Keysearch has plenty of other features as well, but these are the beginning ones that every blogger should know in order to use Keysearch to get more traffic. Increasing your traffic with SEO isn’t just a one-time thing – the traffic keeps coming.
It also impacts every area of your blogging career – more in ad revenue, more brands wanting to work with you, more eyeballs on your content to get people to click affiliate links and buy your products.
In my opinion, if you’re serious at blogging and making money from it, you can’t afford to not get Keysearch. I’ve been blogging for more than three years and while I’ve gotten spikes in traffic from a few viral articles, nothing has grown my traffic like using this tool just in the past 3 to 4 days.
At times it can be hard deciding what to invest in and what to use the free version of, but there are just no comparable tools on the market that give as much information in an easy-to-read format like Keysearch, and that is priceless for people like me who don’t want to spend days wading through data and just want to cut to the chase – what keywords should I use, and do I have a hope of ranking for it or not?